Marketing Runs The Medical Industry, So Advertise If You Are Purveying Something Of Value

Medical Industry?

These are the people who save my life,

that I am doing battle with, today!

morning heel pain. FitOldDog's treatment research

NOTE: Almost all treatments for so-called plantar fasciitis, including those by medical professionals, made symptoms worse in some people.

The medical industry is essentially a business in the USA.

I’m afraid to let you know this, but doctors don’t know everything. They know a lot, but not everything. They sure don’t seem to understand acute morning heel pain, and they can’t tell you how to live with aortic disease, either. That’s your call, my aortic friends. They are but one factor in that benefit-risk equation.

This is also true of veterinarians, such as myself.

That said, the key to being a good physician, is to know what you don’t know.

Thus my favorite Mark Twain Quote:

It ain’t what you don’t know that gets you into trouble.

It’s what you know for sure that just ain’t so.

This is why YOU should be your own primary physician.

You get to select your most important medications:
Food, exercise, activities, attitude.

sustainable body

Grey is muscle, white is fat, clear ring around the central white spot (bone marrow) is the femoral bone.

Your general doctor should be your secondary physician, or a Shaman, if you so prefer.

Then specialists, such as the vascular surgeons that are increasingly regularly keeping me alive, are our tertiary physicians.

medical industryBut what about all those other health care providers, including pharmacists, and the sea of over-the-counter medications, TV ads, fitness instructors, body-movement experts, acupuncturists, and many many more.

Including podiatrists, who provide me with insults or silence, as I work to solve the acute morning heel pain (aka plantar fasciitis aka nociceptive foot pain) problem.

So, I’m forced to advertise to reach my target audience, in order to get my research observations and conclusions across. My latest advertisement is a walking bill-board, created at RedBubble, which I’ll be wearing soon.

If you care, and have something of value to say, especially if it flies in the face of ‘common wisdom,’ advertise your heart out, as best you can afford.

It’s the only way to change our medical world, which brings me to another favorite quote of mine:

“The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.”

– George Bernard Shaw.

Wishing you happy feet and happy trails,

kev aka FitOldDog

PS If you want to know more about my so-called plantar fasciitis obsession, watch this 10-minute movie:


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Disclaimer: As a veterinarian, I do not provide medical advice for human animals. If you undertake or modify an exercise program, consult your medical advisors before doing so. Undertaking activities pursued by the author does not mean that he endorses your undertaking such activities, which is clearly your decision and responsibility. Be careful and sensible, please.