“If I had an hour to solve a problem I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” Albert Einstein
Hi folks, welcome!
When humans have a problem, such as a sports injury or a business challenge (my current issue), they tend to rush to find a solution, or a person who will provide a solution, but Albert Einstein has the better approach to problem solving, don’t you think?
What better place to start your study of sports injuries than Tom Myers’s Anatomy Trains. Here is the superficial backline, connecting the plantar fascia to the top of the head. Not just a calf thing!!! Image modified using SnapArt by FitOldDog.
Take plantar fasciitis, as an example, simply because there are so many ways to induce this painful condition, and I’ve heard about all sorts of cures. These cures included a boot or sock you wear in bed, that pulls on your calf all night. Another is a heel lift in your shoe. Then there is massage, surgery, and who knows what else. One guy I know, Jeff, fixed his heel pain by running on inflamed plantar fascia in a 100 mile race, and at 60 miles it disappeared to never return. How odd - another runner I met at a training camp took the same approach and ended up having surgery as a result of tearing the plantar fascia on both feet (OUCH!!). Me, I tried everything, until finding that my running-induced heel pain was associated with a tight medial hamstring. Lengthen that hamstring, and voila.
The trick to fixing a problem is to determine the source of the issue, and fix that. For instance, our plantar fasciitis product includes the opportunity for a personal consultation, either by coming by, or sending us a video clip. This worked for Rosemary, who had collapsed arches we discovered (from her short video clip), and she was delighted with our video, ‘Activating Your Arches’ that is part of our treatment approach. Rosemary kindly gave us a great testimonial on Amazon, which was very encouraging - thanks again, Rosemary.
So, for me the heel pain was due to a tight hamstring, for Rosemary flat feet, for Jeff who knows?
Which brings me to my business challenge. I was delighted, just like Rosemary, but for a different reason. After struggling for ages to market my latest book, ‘Aortic Disease From The Patient’s Perspective,’ I phoned Google - and they answered!
On the road to the 2014 Eagleman Half Ironman race, with my Cook Zenith Stent Graft, Rupert - here is one of his many twin brothers (kindly provided by Cook Medical); Rupert couldn’t be present for this photo as he is busy right now! Selfie by FitOldDog (and Rupert!).
For some reason my latest Ad was repeatedly rejected. Melissa in Michigan, a recent transplant from Chapel Hill it turned out, answered my call, diagnosed my Ad problem, and much more.
Melissa kindly gave me some great advice on keyword selection.
So I’ve returned to that process yet again, using a highly effective tool, Market Samurai, to fine tune my conversion rate (sales or profit/exposure or cost).
Solving business problems is not so different to fixing plantar fasciitis, or anything else for that matter.
Think first, then act: I just needed an advertising diagnosis!
I agree with Albert Einstein, another abdominal aortic aneurysm (AAA) patient (like yours truly), study the problem thoroughly before rushing into the wrong solution.
OK! Time to get back on the road, with Rupert, my lovely Cook Zenith AAA Stent Graft (click that link for a remarkable video), towards the 2014 Eagleman Half Ironman race, which is due to start in a couple of days, and find a campsite.
It’s a pity Albert didn’t have a Rupert, too!
Happy Trails!
Kevin aka FitOldDog
Important Note: These posts do not provide medical advice. You should always consult your physician before undertaking or significantly modifying an exercise program.
Copyright © 2010 Kevin T. Morgan aka FitOldDog, Old Dogs in Training, LLC.
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